Another year, baby! And another absolute pleasure working on Mighty Hoopla. For 2024 the creative took a more absurd turn with the expansion of the Hoopla universe, going underground to reveal the wonderfully camp acts to grace the stages in the lineup announcement video. We explored using more footage and imagery to produce really fun and pacy content across socials, and of course the pure joy of creating lovely loops for the many screens - one of them aptly nicknamed 'The Beast' at 7 meters wide and 2 meters tall - across the site on the weekend itself.
Animation & Motion Design: Natrah Barragry
Creative & Art Direction: Craig Kelly
Project Manager: Louisa Davies
Creative & Art Direction: Craig Kelly
Project Manager: Louisa Davies
